Teenagers Watching More Commercial TV Have Cravings for Additional Junk Food

Teenagers watching more commercial TV in a single day are having more chances of junk food cravings, according to the recent study obtained from the YouGov survey disclosed in the Cancer Research UK.

Getting deluged by commercial TV ads highlighted for unhealthy and high calorie snacks may prepare teens to eat over 500 additional snacks such as biscuits, crisps and fizzy drinks all through the timescale of one year as compared to those watching les TV ads.


Beverages containing high proportion of sugar including fizzy and energy drinks as well as chips and takeaways have been listed as more likely to be consumed by teens watching lots of TV with ads.

A survey, YouGov was conducted involving questionnaires to young 3,348 people in the United Kingdom belonging to the age group of 11 to 19 years old, about their healthy habits of diet and watching TV.

Researchers found no association between the people watching TV without ads and their eating habits with more snacks. The survey concluded that the commercial TV ads may drive teenagers to consume extra unhealthy food.

Leading author of the study, Dr. Jyotsna Vohra from the Cancer Research UK, stated that, “This is the strongest evidence yet that junk food adverts could increase how much teens choose to eat. We’re not claiming that every teenager who watches commercial TV will gorge on junk food but this research suggests there is a strong association between advertisements and eating habits.”