Facebook today launched a new version of its Messenger, specifically designed for children under the age of 13.
The company is offering the new app called Messenger Kids for those users who are too young to use Facebook due to the age limitation of the site. As users under the age of 13 are not legally allowed to sign up for Facebook, the new app does not require a Facebook account.
Facebook is promoting the new app for children that will help them to safely communicate with parents and friends. Kids can’t create a new account on a Messenger Kids without parental consent.
The company said that children’s information will not be used for any ads and there are no ads in the app. Any user can download it as it is free and there are no in-app purchases, the company said in a post.
Facebook has also stated that Messenger Kids is designed to be cooperating with the Children’s Online Privacy and Protection Act or COPPA.
Facebook Messenger’s head David Marcus said, “It’s really hard to keep the control over who [kids] communicate with, how they communicate, what tools are at their disposal.” Marcus added, “This is what we’re going to address and fix.”
According to Facebook, for now, the new app is only available in the US. The company is planning to roll out the app beyond iOS to the Amazon App Store and Google Play Store in the upcoming months.