YouTube said on Wednesday it’s testing a new feature called “Reels” for its platform. The company’s senior product manager, Roy Livne, said that the new feature will be similar to the Stories of Snapchat and Instagram, but was designed specifically for YouTube creators.
The new feature will help creators to keep in touch with their fans or followers in between their video upload. It will be available to view beyond the 24-hour time period and will stay on the site for users to enjoy it. Reels will have its own tab separate from a creator’s main list of videos. The company is testing Reels with a small group of the site’s creators, but the company has not revealed the details about when this new format will be rolled out worldwide. Users will have multiple Reels each with YouTube’s own set of videos.
Livne said on Wednesday, “We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers [to Stories].” “We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers [to Stories],” Livne added.
To use Reels, you can shoot a few quick mobile videos of up to 30 seconds each and can make it smarter by filtering it or adding music and text.
Livne also announced that it has started testing Community in 2016 for creators to connect with followers in-between uploads with text, polls, GIFs, pictures, and more. The company will test Reels’ beta version to learn and improve the product before the expansion.