On Monday, Facebook said that it is working on a new feature called “Instant Videos” that can pre-download the videos through Wi-Fi on user’s smartphone. Facebook doesn’t want you to waste your data plan on downloading the videos.
Instant videos can download and catch the Facebook videos over Wi-Fi on your smartphone so that you can watch them later. The company is working on this new feature on Android and it could help Facebook to compete with its rivals such as Twitter, Snapchat, YouTube and other competitors.
The company has confirmed to expend huge $1 billion to become a major center for videos. The company has decided to expand as much as $1 billion to raise the original clips for its platform.
The new feature is similar to Facebook’s Instant Articles, a content format which is faster than mobile websites. Publishers might be eager to get involved to confirm as many as viewability for their videos. Users will see pre-loaded videos with lightning bolt icons.
Facebook’s Instant videos can also increase the benefit of its new Watch tab of the original content feature. It will allow it to cache shows so users could watch them on bus or anywhere
The company has reported that the new feature test is available to less percentage of Android users. Facebook’s goal is to reduce data prices as an obstacle to watching its videos.
However, the speed and convenience of news reading on Facebook was the main focus of Instant Articles, cost and accessibility are the primary focus of the Instant Video. Therefore that can boost the efforts of Facebook in the developing world.