The Volkswagen core brand head, Herbert Diess os, after a news conference in Wolfsburg at the Volkswagen headquarters, northern Germany, said the goal is “to change Volkswagen fundamentally”.
Volkswagen pins to bounce back from the scandal of diesel emissions focusing to battery-powered cars, more SUVs and digital services such as ride-sharing for the U.S. market.
Herbert Diess, the Volkswagen head of core brand, said at a news conference that the aim of the Transform 2025 plan was to overcome a crisis over cars on diesel emissions tests and thus considered fundamental changes.
The plan foresees new investments in the technology of electric-car and in software that would enable using and sharing cars in new ways. Diess said that Volkswagen division expects to sell by 2025 a million electric vehicles a year. Including other brands, such as SEAT and Skoda, this Group by then expects selling up to 3 million electrics.
He also said the company is aiming to develop programs industry leading and best hardware systems for autonomous and digitally connected cars by 2025.
Another element is increasing sales in the U.S. is the main plan and this can be tried by introducing products more appropriate for the market, such as more larger cars and SUVs. This year, only 1.8 percent of the Volkswagen-badged cars have U.S. market in October, with badly lagging competitors such as Ford, Toyota, General Motors and Fiat Chrysler.
Diess also said the company would initiate making electric vehicles by 2021 in the U.S. Currently Volkswagen makes at its plant in Chattanooga, Tennessee, Passat sedans.